Events & Exhibitions on 04/20/2027

ON-
GOING
Women's Basketball game in Harder Stadium with cheering fans
Gaucho Spirit: Stories of UCSB Athletics & Community
  • Wed, 08/26/2026 - 9:00am to Wed, 07/07/2027 - 4:00pm
Location: Special Research Collections
Exhibition

On a Tuesday morning in September 1934, Coach “Spud” Harder stood before the student body to announce a “New Deal” for athletics, rallying the campus around the bold new emblem: “El Gaucho.” To spread the word, he introduced a football schedule tire cover similar to the one displayed below to...